5 Reasons Your Short Sales Will NEVER Close
2) Unrealistic Seller Expectations
like any sale, we all feel our home is worth more than it really is and as a result, so we overpriced our home for the current market. But when it doesn’t sell, we want to know why. Short sales are a little different, but that Seller attachment is still there. No one ever wants to give their home away, but Sellers must realize that one reason they can not sell their home is because it is not worth what it once used to be worth. Sellers, just like Buyers, need to have level expectations, in-line with current market values.
There is a right way and a wrong way to handle a short sale as a real estate broker. The right way leads to success but requires a significant amount of work which involves among many other things, educating the home sellers, staying in constant contact with the right people at the bank…and never giving up. Only the true professionals will embrace the “do what it takes” attitude to stay focused on helping the home seller and ensure this type of transaction closes. I certainly agree that personal experience is the best teacher!
Marc Iafrate, MBA
Capital City Real Estate Group – Keller Williams Realty
(919) 886-7355